Q4 Goals (2024)

Looking ahead into Q4, we are focused on a few main points:

1. Continuing building out our back-end support for the mass influx of new volunteers.

2. Focusing on refining ourselves as an organization to be worthy of significant investment.

3. Mirroring the long-form success we have found in our short-form content.

4. Executing thoroughly planned and calculated year-end fundraisers for maximal success and impact.

5. Planning our 2025 calendar, including physical outreach, fundraising, and major steps for the organization.

Director of Outreach, Taylor, with Furnace Fest attendees at our Support Wall

Here is our list of Q4 goals:

PROGRAM

• Prepare to hire a program assistant

• Q3 follow-up - SWAT Volunteers Milestones

• Q3 follow-up: Discord training - Mentor + Mentee roles

• Implement new changes to the forum

OPERATIONS

• Complete 990 form and financial review

• Migrate to Quickbooks

• Annual report and board effectiveness report

• Recruit Chairman of the Board

• Finalize the 5-year strategic plan and obtain board approval

DEVELOPMENT

• Fundraising

  • Make $500k worth of proposals for year-end giving

  • Raise $40k through corporate giving, individual donors, and streamers for Giving Tuesday Campaign

  • “Heal the Scene” campaign published with 6 unique donor profiles

• Cultivation/Preparation

  • Work with Board and Advisors to make 50 warm introductions to new potential donors

  • Corporate portfolio development - initiating or furthering MMP with businesses, bands, and festivals in our pipeline

  • CRM system is fully operational and development team daily uses the platform

  • 2025 fundraising timeline completed

A fan supporting another fan through our Support Wall

OUTREACH

• Build a plan for next phase of HeartSupport content, one that fully expresses our brand and mission, that expands beyond mainstream metal reaction videos

• Redesign socials look and assets

• Identify our top 12 festivals to attend in 2025 and begin SOPs for those events for all departments

• 5 shorts we post with over 50k views

• New video that hits 500k views in one month

TECH

• Tech connection of donors to impact of donation

• Robust tech connection of donation data into CRM system

• Demand prediction tool for band partnerships

• Building tech for integration into band DMs

• Surfacing of critical alerts to team through Discord

Support Wall at Furnace Fest

Good News!

A couple exciting things of note that have happened in the past quarter!

• The team attended Furnace Fest, where HeartSupport was a presenting sponsor of the main stage. We worked with many volunteers, donors, and repliers to further HeartSupport’s vision and support the scene!🤘

• We implemented a retooled version of the support wall which utilized festival attendees as repliers to online topics generated from our content, therefore proving the support wall a viable source for supply. ❤️

• We hired our new full-time Development Associate, Bryce! 😁

• Every quarterly goal aligns with our strategic plan.

• Our mission and goals are clearer than ever before.

• We are on track to double our impact this year.

Thank you, from everyone at HeartSupport, for investing in us and trusting us to heal the scene.

We look forward to the ending 2024 on a high note with you and updating you at the end of the year on our progress with each of these goals!