Q3 Goals (2024)

In Q3, we’re continuing to follow a few core threads:

1. We’ve 6X’d our volunteer application rate, and we need to support that growth.

2. We now understand the KPIs that make our programs successful, and we are driving growth there.

3. We’re continuing to refine our operations and the worthiness of our org for significant investment.

4. Since hiring our Director of Development, we’ve identified some core failures in our development department. We’re working intently on those.

5. We’ve achieved success in our long-form content, and we want to learn and succeed in short form.

Development Assistant, Bryce, on the grounds with attendee at Capulet Fest 2024.

Specifically, here is the list of our Q3 goals:

PROGRAM

• Form 4 new Reply Teams and create a non-team Replier role

• Build a recognition program for volunteers from months 1 to 6

• Increase % of mentorship matches meeting from 31% to 60%

• Increase % of repliers meeting from 34% to 80%

• Migrate volunteer training to Discord, and build a custom Application and Onboarding flow

OPERATIONS

• Complete BBB accreditation qualifications

• Recruit a Treasurer and Chairman for the Board

• Complete the 3-5 year strategic planning process

DEVELOPMENT

• Launch rebrand on socials and site

• Offer every recurring donor clear ROI for their donation

• Raise $65k to close the gap on the May Fundraiser

• Implement a donor CRM system

Outreach

• 5 viral short-form posts by end of quarter

• Drive 150 replier applications

Good News

Some noteworthy items to celebrate since our last monthly update:

• Ren (huge artist we have covered and helped 150+ of his fans talk about their mental health) posted about HeartSupport organically on his social media (650k+ followers) 😱

• We got our 100k YouTube plaque in the mail 🎉

• We will be sponsoring Furnace Fest in October 🏟️

• We initiated our largest corporate partner @ $3k/mo 💼

• We had the lawyer for Crisis Text Line work with us full-time for a month to secure our legal practices and operations 👨‍⚖️

• Each of our quarterlies aligns with our 2024 Strategic Plan.

• Our team is now reporting on their individual KPIs at our weekly team meetings.

• We are clearer than ever on who we are, who we are here to serve, and how we can uniquely execute that.

• We are on track to double our impact this year.

Thank you for your trust in HeartSupport and investing with us to heal the scene.

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Influencer and HeartSupport partner, Misstiq, is our final fundraiser from the May campaign. If you’d like to donate and win one of her Nux Audio keyboards, please click the button below: