Org Update April 2024: Q1 Results, Q2 Goals
Thank you for investing in HeartSupport. You can read our Q1/Q2 update below, or you can watch/listen to Nate’s overview, including additional context here:
Results from Q1 2024:
Build an exceptional volunteer experience
Document, automate, and/or delegate all moderation tasks ✅
We built our own moderation machine learning model that now identifies 90% of all inappropriate messages.
This complements our mental health machine learning model that identifies 95% of all comments asking for help.
We recruited two new moderators and have a robust training process for them.
Automatically report key impact to each staff member and volunteer ❌ (33%, moved to Q2)
Automate our mentorship program onboarding ✅
Fully delegate all BTS program engagement activity to MEAs ❌ (onboarding overhaul took 2X longer than anticipated, moved goal to Q2)
Make HeartSupport worthy of a $1m investment
Increase recurring donations by $14k/mo ❌ ($5k of $14k increase)
In process, acquired funding for and board approval to hire a Director of Development
150 applications, 25+ interviews in 3-stage process, and candidate selected - Shelbi!
Launch an email marketing funnel ❌ (10 of 60 emails written; moved to Q2)
Launch a PR campaign announcing the merger of HS & BTS ✅
Achieve BBB accreditation ❌ (8 of 20 items completed; moved to Q3)
Added Shawn Rodriguez to our Advisory Board, who acquired a 4-week sabbatical to assist on this project in Q3
Validate HeartSupport as a substantial media opportunity for bands
Double our YouTube subscribers from 31k to 62k ✅
Herculean effort and accomplishment
Major impact: majority of requests for support now come from our YouTube channel
Major issue: needed more repliers to handle the influx; hired three short-term contractors to help with the surge and focus on recruiting more volunteers in Q2
Pilot a new “lyrics text program” for band partnerships ❌ (alpha of tech complete, 33% of lyrics complete, continue in Q2)
Preview of our Q2 goals:
Build an exceptional volunteer experience
Improve the SWAT experience to be full of joy, attention, and recognition, imbuing it with milestones, communication, and a sense of impact (X of 9 SWAT improvement milestones)
Fully delegate all BTS program engagement activity to MEAs through robust training, documentation, and management systems (X of 6 BTS improvement milestones)
Automatically send each person KPI update messages on Discord with 3-5 core stats related to their role (X of 11 automatic reports)
Create compelling offers that make people WANT to be involved with HeartSupport
Raise $100k at our Mental Health: Challenge Accepted fundraiser in May
Drive 90 SWAT volunteer and 90 BTS mentor applications
Hire a Director of Development ✅
Validate HeartSupport as a substantial media opportunity for bands
Daily content creation to hit 100k subscribers and celebrate in a meaningful way
Pilot a new “lyrics text program” for band partnerships
Pilot new on-the-grounds HeartSupport Fest activation elements at Capulet Fest
Activate 8 social collaborations with prominent bands (view 1st here)
Story from the Community
As always, we want to celebrate lives that are impacted through our collective work. Watch Brian’s story below to see how HeartSupport helped him through a depressive season in his life:
