
2024 Impact and Annual Report
We’re on a mission to get every fan in our music scene connected in healing relationships. Here’s the impact we were able to make together in 2024.
An overview:
Highlights
This was HeartSupport’s most impactful year to date. We had 60X’d our monthly reach with our content and doubled our total annual peer support to fans in the scene. Hear from our Executive Director by clicking the video.
How we helped:
Total Impact
A breakdown of the impact statistics and mental health value from each of our programs.
Outreach
250 videos with expert therapist analysis of popular songs
83,400 comments processed with machine learning technology
4,000 fans requesting mental health support
$400,000 of outreach
Peer Support
15,000 replies written to fans needing support
350 one-on-one peer support sessions
7,000 support texts sent to fans for daily music-based encouragement
$125,158 of peer support
Training
179 volunteers went through our 3-hour evidence-based training program
180 continuing education training sessions for volunteers
$87,829 of training
Therapy Sessions
1,073 therapy sessions for music fans in collaboration with our partner, BetterHelp
$75,080 of therapy
$688,067 of Total Mental Health Impact
Impact by bands:
Heal The Scene
By coming back to the metal music scene, we track the impact on the fanbase of every band we work with. Below are a few highlights from partners this year and a list of every fanbase we invested in.
Slipknot
With our content team, we covered every Slipknot music video in their discography (27 videos!). We analyzed the overarching message of Slipknot as a band to their fanbase in the highlighted video shown here. It was covered on Loud Wire Magazine. The response was incredible - over 87 Slipknot fans opened up about their mental health issues in the comments of this video alone. We were able to provide $48,428 of mental health value to Maggots in 2024.
Shinedown
Shinedown discovered one of HeartSupport’s YouTube videos. This led Shinedown to partner with HeartSupport to reach their fans in the comments of a collaborated Instagram post. We were able to support 43 of their fans who asked for help on this post alone. We later covered two of their videos (Monsters and 45) on our YouTube, which allowed us to bring direct peer support to 79 more of their fans. We were able to provide $7,245 of mental health value to their fanbase this year.
Ren
Given Ren’s openness with his mental health in his personal platforms and lyrics, it was no surprise that his fanbase responded so positively to HeartSupport. We covered 13 of his songs, including Hi Ren, our #2 most viewed content of all time featuring the legendary Melissa Cross as our guest. We even got a poet (Levi The Poet) to create a spoken word video as a spin-off of a Ren trilogoy. We provided peer support to over 240 fans who asked for mental health support, and he frequently mentioned HeartSupport on his socials. We provided $28,118 of mental health value to the Rennegades.
Linkin Park
When Linkin Park, the world’s largest rock band, got a new vocalist after losing their founding frontman, Chester Bennington, to suicide six years earlier, we made a special video for their fanbase. We read thousands of comments from fans to process the collective grief in response to the change. We covered their new singles and extended our support for the fanbase throughout the year, providing a total of $19,238 of mental health support to their community.
Other Collabs
-
John Cooper, vocalist of Skillet, shared the heart behind the song “Monster” and collaborated with HeartSupport to inspire 17 fans to open up about their mental health struggles. Our trained repliers responded with 44 replies to support those fans. We also reacted to the track and provided 241k minutes of encouragement to their fans.
-
Guitarist of Nothing More, Mark Vollelunga, opened up about his struggles with anxiety on a partnered interview with HeartSupport. We covered their new track, House on Sand, on our Therapist React YouTube series, and through our partnership, we were able to provide 96k minutes of encouragement and 38 evidence-based replies to 14 fans who opened up about their current struggles seeking help.
-
Kasey Karlsen, vocalist of Deadlands, opened up about her mental health struggles to encourage her fans and helped us recruit over 35 volunteers during our physical outreach event at Capulet Fest in the summer of 2024, which provided over $8,400 of peer support value to our scene.
Looking forward to the future:
Band Partnerships in 2025
With our new 5-year strategic plan, HeartSupport has set our sights on becoming the mental health partner for bands. We are working to train their fans in evidence-based peer support and connect struggling fans in healing relationships that will improve their mental health self-efficacy. We want to enrich fan communities that already exist with the tools and resources to thrive. We’ve secured our first pilot partnership with Imminence to work directly and intentionally with the band to impact their fans.
Finances
Expenses
Our $605,991 expenses were lean, on target, and focused on high impact projects. Our Peer Support programs spent $199,012, and our Outreach programs spent $294,642.
Income
With support for the year totaling at $654,358, we ended in the black. Our development department implemented relational best practices with our donors, and fundraising feels like community building. We improved our net assets from -$73,368 to -$25,001.
How are we different:
Program Differentiators
With so many mental health resources out there, we didn’t want to re-invent the wheel. What we do is unique in many ways:
-
Music makes it easier for us to talk about our emotions and our struggles.
Our support is always connected to music so we can reach people who wouldn’t otherwise talk about their mental health. -
We built machine learning models that automatically detect when someone comments about mental health struggles. It alerts our repliers and we bring support to the user directly on social media.
-
Mental health resources are more accessible than ever, and yet 3 in 5 people who struggle don’t seek help. We can’t wait for people to come to us.
That’s why our outreach is built to actually initiate conversations, not wait until they happen. -
Every replier is trained in four evidence-based practices, given multiple continuing education courses each month, and organized in teams to offer multiple perspectives in reply to the same fan.
Every reply is handwritten, and every fan gets 500+ words in response to their post, with 93.6% people reporting getting the support they needed. -
When life itself feels impossibly hard, seeking help has to be easy. That’s why we’ve designed our products to be a one-step process.
Open up here. We’ll get you help. No account creation, no hoops. Just share your heart and we’ll get you support. -
Talking about our struggles in places where others can see them has an anti-stigmatic effect, showing people it’s okay to open up about their struggles, not just telling them.
Why it matters:
Impact Stories
When people connect others who are trained to support their mental health, it has a profound impact.
Lys was at the end of her rope when she found HeartSupport. Our repliers helped her choose life over suicide.
Sarah kept the words that HeartSupporters wrote to her in her darkest times taped in her journal.
Board of Directors
Below is a list of our Board of Directors who oversee our organization’s finances, impact, and efforts on behalf of the metal music community.
-
Jake Luhrs is the lead singer of Grammy-nominated metal band, August Burns Red and founder of HeartSupport.
To date, he has toured hundreds of countries internationally and reached the Top 10 BillBoard charts multiple times.
After seeing his fans struggling through addiction, depression, and suicide ideation, he prayed one evening for a way to help his fans and people around the world find hope and faith. The answer to that prayer was HeartSupport.
In the short years Jake has been running HeartSupport, he has united bands and fans alike to carry a message of hope, healing, and restoration to a scene that is typically viewed as “dark” and “without hope.” His efforts thus far have led the organization to be nominated twice for philanthropic awards up against the likes of Doctors Without Borders and the American Cancer Society.
In 2016 he won the Artist Philanthropic Award at the Alternative Press Music Awards in recognition for his work at HeartSupport. In addition to HeartSupport and his band, he also runs a clothing line company called “More Weight” that inspires others to reach and achieve their health goals through community support. -
Lou Rivera’s own personal mental health journey started, like many, as a young child. Sexually abused by a family friend, Lou learned first-hand how abusers groom their victims. Living many years with guilt and shame, Lou learned that talking with others and getting the professional help needed are keys to a successful healing journey. Lou is a strong mental health and sex abuse prevention advocate. Breaking the mental health stigma and exposing as many young people to get the help they need for their personal healing journeys is so important.
Lou’s first experience with the HeartSupport mission was a two-hour breakfast meeting with founder, Jake Luhrs. It was eye and heart opening. The discussion motivated Lou to get involved with HeartSupport. Lou’s first project was to assist Jake Luhrs with the setting up the YourLife Gym as a business advisor.
Lou graduated from Northeastern University in Boston, Massachusetts with a degree in physical therapy. Lou and wife Michelle have three grown children, a wonderful son in law, four dogs and two grand dogs. Lou loves to spend time with family, pups, travel and enjoy a good cigar occasionally. Lou and Michelle are partners and owners of a physical therapy private practice and an ergonomic consulting firm, both in Pennsylvania.
-
Michelle Saari has been an advocate and mental health professional for over 20 years.
She holds both a Ph.D. and Masters degree in psychology and is a licensed mental health provider, and Board certified clinical supervisor in the state of Minnesota.
She is also a Nationally Certified Counselor through the NBCC (National Board for Certified Counselors). As a long time fan of the heavy metal music industry, she was aware of the negativity and darkness that many in the scene face.
Seeing Heartsupport as a unique blend of the music community, relationship building and hope for those struggling, she began volunteering on the ground at Vans Warped Tour. Michelle has helped the organization grow to reach even more people while encouraging others to live the healthiest lives they can and discover their best self.
Outside of her professional service, she can be found exploring the outdoors, spending time exercising, and attending as many concerts and music festivals as her schedule allows. -
Casey Faris has been passionate about mental health for decades. In high school, he felt lost in a sea of classmates struggling with depression, anxiety, self-harm, and eating disorders, but didn't really understand how he could help. In late high school, a fuel to help people started to mesh with his love for multimedia and Casey decided his life should "probably have something to do with creating things and helping people." After kicking around a few ideas, going to college for video production, volunteering for several mental health organizations, and working in the youth group in his Church for years, he came across HeartSupport at Vans Warped Tour.
Since that moment, Casey's been driven to create inspiring content that acknowledges the depths of mental health issues, and has directly supported thousands of people though live streams in HeartSupport. He even wrote a book on mental health and livestreaming called "You Are Not Your Stream." He also runs a company with Dan Bernard teaching video editing online to inspire and empower the next generation of creators. Casey believes that one of the most vitally important things you can do in life is to express yourself and take advantage of the freedom to create. This fusion of creativity and mental health has now become the flavor of just about every major pursuit in Casey's life.
-
Dan Bernard has been involved in the mental health field since he was a young boy. From getting counseling due to his parents' divorce when he was 8, to experiencing the effects of alcoholism and domestic violence in his family life, Dan learned firsthand how life's struggles can affect a person's outlook on themselves and on the future. Art and music were Dan's safe places as he learned to express himself and his emotions through creative means. In middle school, he remembers giving a drawing to someone who was having a rough day and realizing how powerful giving away art could be in changing a person's mood and outlook.
After getting a degree in Art and Multimedia Production in college, Dan pursued his passion for people through his local church in various ministry positions and also through co-founding a company built on equipping and encouraging other creatives through video editing courses online. This venture led Dan to get involved with Heartsupport, and, alongside Casey Faris, directly encourage, support, and care for many people through live streaming on Twitch. Dan has created and given away thousands of pieces of art through an initiative he calls "Creative Encouragement" and to this day still keeps in touch with many of those people with whom he has connected through his art.
Dan is madly in love with his wife of 17 years and adores their 7 year old daughter, whom they adopted through the Oregon foster care system. The family continues to open their home to children in need in their area.
-
Since moving to Bozeman Montana in 2004 to pursue a business degree, I received three degrees from MSU, during which time I worked to travel for the passion of documentary photography. After amassing a portfolio that has touched on all seven continents, I moved into the SaaS industry to pursue a career in technology. I have been so lucky to find the discipline of Customer Success and am proud to support amazing customers, build out organizational excellence, and help create and nurture a team that is world-class in this incredibly difficult and complex industry.

Fund help every month
Donors drive our impact. For just $5/month, you can support individual fans in need, or for $40/month, you can fund a Volunteer Replier who will respond to 100 fans over six months. Your contribution helps fans develop a more optimistic mindset, cope with stressors and difficulties, and establish a pattern of seeking help when they struggle.