The news (the heartfelt version)
This past month, HeartSupport’s live stream was featured on the front page of Twitch for four days for National Suicide Prevention Week. Normally, we average about 20 people on the stream, and for that full week, we averaged over 800! That means we had over 3,000 people get introduced to the authentic conversation and community that happens every day on our live stream. Dozens of people commented throughout the week mentioning that they “had no idea that something like this existed on Twitch”.
Turns out, Twitch as an organization took notice, and they want to continue their partnership with us because they love what we’re doing and see a need for it throughout Twitch as a whole. We’re in the talks of some big things, first of which is that they decided to feature us again on their front page on Tuesday, October 10th for World Mental Health Day. Jake Luhrs will be joining Dan and Casey for the full stream that day from 4-6p EST.
Behind the scenes, our staff measures the success of HeartSupport’s content in “Minutes of Encouragement”. Basically, we take however many viewers on our videos, readers on our blogs, visitors on our forum, and viewers on our streams, and we calculate how many minutes they spent out of their day with HeartSupport content. The reason we measure this is because we believe if we can put enough hope and enough encouragement, it will influence the way people think, feel, and ultimately act in their lives. If we can tell people enough times that they matter, that they’re not alone, and that they can make it through their struggles, we believe we can help tip the scales in their lives and make an impact with our content.
Normally, we average around 200,000 minutes of encouragement per month, which is pretty amazing to think about. That’s 200,000 minutes of helping people realize they’re loved, that they belong, and that they have a purpose. Pretty staggering to think about.
What’s more staggering is that in the four days our live stream was featured on Twitch’s home page, we produced more than 360,000 minutes of encouragement. In four days, we 2X’d our monthly amount of encouraging content consumed by our community.
Every month we see powerful stories come directly from people who attend the live stream, and we see that our live stream has the biggest potential to not only influence our community but ultimately to change their lives.
That’s why we’re so focused on taking advantage of these opportunities when they come…because if we capitalize on this partnership with Twitch, there will be hundreds and hundreds of people whose lives could be radically and permanently changed for the better.
THE OPPORTUNITY (The short version)
HeartSupport’s Live Stream is being featured on the front page of Twitch on Tuesday, October 10th 4-6pm EST for World Mental Health Day (#WMHD). Jake Luhrs will be the stream’s guest that day!
The last time our Stream was featured Twitch, HeartSupport topped out at over 1600 people watching their favorite band members talk about their own personal struggles.
We think we can hit 2,000 this time, and we need your help to do it!
Help 2,000 people find hope on #WMHD!
To make the biggest noise possible, we’re going to unify the power of our combined social media accounts and make one big “Thunder Clap” by posting at the exact same time, pointing people to the stream.
Here’s how it works:
- Click the link (link)
- Sign up with your social media accounts
- On October 10th at 4p CST, we’ll all automatically post at the same time, telling people to watch the stream
It’s the simplest, easiest, and most impactful way for us to join together to push people to the stream!
We also encourage you to:
- Tune into the stream
- Invite one friend to join you
- Engage with the conversation, and encourage people in the chat
- Follow/Subscribe to the Twitch Stream
Once you complete your first Pit Text Opportunity, we’ll invite you to a private group with other Active Pit Volunteers. You’ll get the option to engage deeper in the mission at HeartSupport and contribute some of your skills as well. If you’ve been looking for an opportunity to help more, this is it! So sign up for the Thunder Clap, join the stream, and we’ll invite you to the group.
As always, thank you so much for believing in and supporting HeartSupport. The Pit is the engine empowering HeartSupport to bring restoration to more of the music scene. That is our heart, our deepest passion and purpose — so from all of us, thank you so much for volunteering.